PRODUCT MANAGER · BUILDER · AI-NATIVE

ASJ

ATOLAGBE
SEMILORE

I ship products. Then I build tools to ship them faster.

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How I Got Here

Portrait of Atolagbe Semilore James

Mechanical engineering came first. Before the degree I was the kid taking things apart: spare parts became remote control cars, then helicopters that never got off the ground. I rebuilt those helicopters several times over. I wanted to know what was stopping them.

What the degree actually taught

Engineering turned that into a method. Look at the whole system, find the part carrying the load, work out what it fails under. I still work that way. The output changed: specs instead of parts, roadmaps instead of rotors.

The work since then has been less about strategy decks than people assume. At VyneStudios I shipped two apps to the Play Store and wrote the first version of one of them in Flutter myself. At Ortho, a roadmap for MyQRMenu, A/B tests in Mixpanel, and the week a board outage stopped work, moving the entire team off Jira. At Floorkraft, 19 people off WhatsApp and onto ClickUp, then a warehouse counted by hand until the stock figures were true.

Every one of those jobs ended at the same gap: five records of one number, and no way to agree on which was right. Moonframe is what I built to close it. It is live and taking payments.

Before the jobs
RC cars and helicopters, taken apart and rebuilt
2024
B.Eng Mechanical Engineering, FUT Minna
2023 to 2025
Web3 gaming, e-commerce, logistics and flooring
Now
Moonframe, live and taking payments

Walk through the whole story →

Fintech Web3 Gaming E-Commerce Abuja, Nigeria AI-Native

Things I've Built

These aren't projects I supervised. I built them.

Building Now

Open-source side projects, built in public.

Also: The Case Files, simulated data-analyst investigations where every finding is a clue.

Essays

Skills & Tools

Not a list. The order I actually use them in.

CHAPTER 01
Deciding what to build

Product Strategy PRD Writing Roadmapping User Research RICE / MoSCoW Sprint Planning Agile / Scrum Go-to-Market Stakeholder Mgmt
CHAPTER 02
Knowing whether it worked

Mixpanel A/B Testing SQL Power BI DAX ClickUp API Dashboard Design Advanced Excel
CHAPTER 03
Building it myself

HTML · CSS · JS React Flutter Supabase Claude · AI Tooling Antigravity Make.com Zapier
CHAPTER 04
Keeping it standing

ClickUp Jira Trello Notion Slack Figma Miro Substack WordPress

LET'S BUILD
SOMETHING.

Product roles, consulting, or interesting problems. I'm listening.

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